H&M Japan had a press preview of its most awaited collaboration with Vogue Nippon’s editor-at-large Anna dello Russo last September 8th, 2012 at H&M Harajuku branch in line with the annual Vogue Fashion’s Night Out. The collection, which focuses on accessories, has Anna’s name written all over it, a mixture of turquoise and gold with a touch of animalier and baroque which are both present in her blog. It’s a true reflection of her character which can be described as bold, bubbly and sparkling that certainly puts fashion in a more daring level. The collection will be available online at Zozotown from October 3rd (8pm) to October 4th, 2012 (6am) and at H&M Shibuya and Ebisubashi (in Osaka) on October 4th, 2012.
新しいのアクセソリーコレクションのため、プレスプレビューをやりました。今回のコレはVogue NipponのEditor-at-Large Anna dello Russoとしました。このコレクションは
H＆M渋谷と大阪の恵比寿橋で10月4日から利用に出来るになります。そして、Zozotownでも10月3日の20:00−4日の6:00まで、Anna dello Russo at H&Mのコレクションを販売します。
And let me applaud this very unique marketing strategy for this collection- a music video featuring Anna and her accessories for the Swedish megabrand in small and larger-than-life scales. The song is catchy with its club electronica beat which will make you listen to it once you go to Youtube or sing while you’re in the shower. It teaches Fashion 101 ala AdR like how one should feel uncomfortable to attain being fashionable and one should only wear your clothes once. One may not agree to everything she says but you surely will find yourself dancing along with her once you hear her sing (or say) “You need a fashion shower”.
Click for more fashion shower. *winks*
I can’t wait for Anna’s fashion shower to come.