Ladies and gents, I present to you the most talked-about video in town, the Lanvin FW 2011 video campaign.
I just can’t believe that this happened. The combination of Lanvin’s chicness and Pitbull’s reggaeton is just annoying. We’ve all known Lanvin as brand a la mode and to mash it up with this kind of music feels so wrong. It makes me icky and gives an ugly frown on my face.
On the other hand, this video campaign is undeniably irresistible. It’s light, fun and not really serious at all. It’s funny to see beautiful models, wearing modish clothes while dancing badly to the tune of a catchy pop music. It’s adorable and cute, making me wanna watch it over and over again until I purchase my own Lanvin FW 2011 pieces. Not to mention, Alber Elbaz’s cameo role in the end is the funniest part.
Bad combo or not, I just can’t stop myself from replaying this all over again. After all, that’s the mark of an effective advertisement.